Singapore Polytechic Open house 2024
Brief:
To develop an Open House campaign for Singapore Polytechnic (SP) to engage prospective and current students by showcasing its wide range of courses.
Our goal was to craft a bold, visually compelling platform that highlighted SP’s diverse academic programmes and encouraged visitors to explore new learning opportunities.
Many secondary school graduates, particularly those who completed their studies during the COVID period, grew more cautious and uncertain about their future paths. SP recognised this challenge and sought to create a more uplifting outlook. The institution’s long-established “So Possible” spirit served as the foundation of our campaign, with “It’s So Possible” frequently used to foster optimism in the face of difficulties. Building on this legacy, we launched #SoPossiblePoly to emphasise that SP is a place of unlimited potential, acting as a catalyst for personal and academic growth.
As the design lead, I curated visual elements that worked seamlessly in both print and digital formats, giving each school its own distinct yet cohesive look. I employed the trending 0.5 angle photography style to capture vibrant scenes from a higher vantage point, underlining SP’s energetic environment. By blending bold colours, mixed media, and the unifying “So Possible” theme, our campaign resonated with students’ aspirations and encouraged them to take control of their future journeys.
