Singapore Art Week 2023
Brief:
To design type-based branding graphics using the curatorial inspiration and concept of “Play” for Singapore Art Week in 2023. The project was developed as part of a pitch for the festival.
This project was done in collaboration with Amy Ong, another lead designer at APT811.
We adopted a layered, type-focused approach to create an art-takes-over impression by overlapping text in a justified layout. We then introduced simple shapes, generated through a physics engine, which bounce freely inside and beyond a container to represent unrestrained movement. By experimenting with various colours and textures, we highlighted the idea that creativity and play thrives when limitations are lifted.
I challenged myself to learn Blender in a week, experimenting with shapes, physics, and materials ranging from jelly-like to matte finishes. Although this crash course was intense, it proved highly rewarding. If given more time, I would refine the weight and elasticity settings of each object to push realism even further.
