Singapore-based communicator bridging the gap between art direction, technology and social impact.
HIDAYAH
DESIGNER
HIDAYAH
DESIGNER
Summary
Hidayah is a designer specialising in the intersection of design, technology and community development. Championing a “design with, not for” philosophy, she combines a strong foundation in art direction with emerging technical tools to craft accessible, human-centric solutions that empower people and drive social good.
Off the clock, she can be found practising Kyokushin, defying gravity on the pole, or catching a skate session with friends.
Brands I've collaborated with
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Featured works
Projects built with grit, heart and an unhealthy amount of teh peng [REAL].
2020-2024
APT811 design & innovation agency
Lead Graphic Designer (June 2021-June 2024)
Developed brand strategies and executed creative campaigns, directing design and art direction for key initiatives, including those for Singapore Polytechnic (SP) and the Ministry of Education (MOE).
Delivered impactful visual storytelling through strategic design execution.
Notable projects done:
- Singapore Polytechnic Open House 2024: Led creative direction and managed the full execution of the campaign, ensuring a cohesive visual identity and high-quality delivery under tight deadlines.
- Training Guide for Ministry of Education Special Education Needs Division (2023): Led the design direction for two educator-focused training guides, ensuring clarity and accessibility for special education teachers.
Graphic Design Internship (March 2020-May 2020)
Closely assisted senior designers. Created custom illustrations for the NLB Kids Read program, enhancing the cover and inner spreads with engaging visuals.
Applied editorial design principles to craft visually compelling, structured layouts for the Singapore Polytechnic Annual Report 2019/2020, ensuring clarity and readability.
Lead Graphic Designer (June 2021-June 2024)
Developed brand strategies and executed creative campaigns, directing design and art direction for key initiatives, including those for Singapore Polytechnic (SP) and the Ministry of Education (MOE).
Delivered impactful visual storytelling through strategic design execution.
Notable projects done:
- Singapore Polytechnic Open House 2024: Led creative direction and managed the full execution of the campaign, ensuring a cohesive visual identity and high-quality delivery under tight deadlines.
- Training Guide for Ministry of Education Special Education Needs Division (2023): Led the design direction for two educator-focused training guides, ensuring clarity and accessibility for special education teachers.
Graphic Design Internship (March 2020-May 2020)
Closely assisted senior designers. Created custom illustrations for the NLB Kids Read program, enhancing the cover and inner spreads with engaging visuals.
Applied editorial design principles to craft visually compelling, structured layouts for the Singapore Polytechnic Annual Report 2019/2020, ensuring clarity and readability.
2023
ThinkroomSG
Design Educator
Designed custom Design Thinking tools and methods such as learning cards to enhance accessibility and engagement for young learners.
Facilitated workshops at Pei Hua Secondary School, training students in the Design Thinking process to foster problem-solving skills and innovative thinking.
Design Educator
Designed custom Design Thinking tools and methods such as learning cards to enhance accessibility and engagement for young learners.
Facilitated workshops at Pei Hua Secondary School, training students in the Design Thinking process to foster problem-solving skills and innovative thinking.
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