FIN by BOAT
Brief:
To attract home cooks to support local aquaculture through revamping FIN by BOAT’s brand identity and experience.
This project is in collaboration with Thierry my fellow fyp partner <3
A clean, adaptable design direction was adopted to reflect the idea of a fish farm tank, where enclosed fish continuously move. Quadrants extracted from the new logo were turned into supplementary graphics for use across various applications.
A refreshed colour palette was introduced to reinforce FIN by BOAT’s innovative, urban and offbeat identity.
Working as part of a duo for my Final-Year Project, I liaised with the client and partnered with major printing companies such as Ngai Heng and Pixeltech to achieve high-quality packaging. I designed the brand identity for stationery and product packaging.
I revamped the brand's experience by creating a fish station that will enable customers easier collection on their online orders without having to pay a steep delivery fee. To further engage customers, the fish stations will have a live demo sessions on how to gut fish and simple cooking recipes every weekend.
