2021
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Seola Cafe Event

Sector
Entertainment and fan culture
Role
Project management
Art direction
Branding
Communication design
Platform
Print
Enhancing a fan experience through a cafe event

This passion project was a heartfelt tribute to Seola from WJSN, my favourite idol. Since her birthday coincides with Christmas, I conceptualised "Under the Mistletoe", a play on words that captured both the festive spirit and the warmth of fan celebrations. To make the event truly special, I curated an immersive experience, designing everything from banners and decorations to personalised gifts and a themed café space inspired by one of WJSN’s music videos. I wanted to craft a unique moment for fellow fans to connect and share their admiration for Seola.

The process

Bringing this event to life was a meticulous process that required both creativity and strategic planning. With no prior experience in event management, I took on every aspect from conceptualising the theme and sourcing materials to liaising with vendors and overseeing logistics. Ensuring a cohesive visual identity was crucial, so I carefully designed each element to enhance the immersive experience.

Negotiating with suppliers, particularly around minimum order constraints, was a key part of the process, pushing me to refine my communication and problem-solving skills. Despite working within a limited budget, I managed to create a visually compelling and memorable event which I was really proud of!

Under the Mistletoe but make it Under the Miseolto cause of SEOLA ☺ These were the key visuals produced to promote the event!
Challenges

This project tested my resilience in ways I hadn’t anticipated. Without a network of fellow fans to rely on, I had to navigate the complexities of organising a large-scale café event entirely on my own. The logistical demands from coordinating shipments to handling unexpected supplier issues were overwhelming. Fortunately, my brother provided invaluable support, helping me manage the workload.

While the financial strain was significant, the biggest takeaway was the relationships I built along the way. What started as a solo endeavour ultimately became a community-driven experience, proving that passion and perseverance can turn challenges into meaningful milestones.

How the space is decorated with the visuals
Door gifts
I wanted to create a wall filled with song lyrics written by Seola. She has always described herself as someone who is sentimental hence, I tried to recreate this feel through the use of duotone.
How the space is decorated with the visuals
I requested a special cafe latte art based on wjsn mascot to be sold during the event!
A memoir of all seola looks for each group comeback
Initally, my plan here was to create a frame of Seola fanart contributed by fans. But during this period I only just joined the fandom so I was shy to call for contributions. Instead I decided to make this space dedicated to all the looks Seola gave us during every comeback.
Creating a space

As gather the misfits cafe has a space where we can do whatever we want, I created a section where fans can take photos of the event while watching WJSN/Seola fancams while hanging out! I always wanted to create a space where fans get to interact with each other considering this was the period of time when COVID was at its peak.

@j.nel13 this is hands down the BEST kpop event ive ever been to..!!! #happyseoladay #fyp #tiktoksg ♬ Secret - WJSN (Cosmic Girls)
Background set for photo taking!
Video of the experience